Introduction

Welcome to the corporate identity guide for the Saudi company for knowledge Exchange (Tabadul).

Within this guide, you will find the usage basics and all the guides that would assest you through the implementation and the rest of the visual brand basics.

Our brand is more than just a logo, it is a design that consists on many main elements that differs in many aspects but all together communicates a visual message that is clear and recognizable dirrectly.

This guide will be your refrence within many applications of usage

Logo idea

Logo states

Logo usage depends on the background color and the main one is white, full colored version is implied as displayed here

The logo is used with mono backgrounds in primary and secondary colors as displayed here

Forbidden logo applications

Main Colors

Main fonts of use